July, 2018

To Cloud Or Not To Cloud For Subscription Products
Technology

To Cloud Or Not To Cloud For Subscription Products

To Cloud Or Not To Cloud For Subscription Products

With the widespread adoption of Software as a Service (SaaS), the subscription based model has grown in the software products industry. Traditional enterprise software providers have also moved to the SaaS model. Well, today, these subscription products are on the same turn – now there is a choice of either a cloud based approach or not!

What do subscription products need?

  • Subscription products need intuitive features and comprehensive tools to be able to manage accounts over the entire subscription lifecycle.
  • They require 24/7 support service and require close monitoring of the customer usage.
  • Large subscription businesses need reliable, enterprise grade systems that are built on secure and scalable infrastructure.
  • The system should have 24/7/365 operations as well as assured business continuity.
  • The supporting infrastructure should have the ability to scale rapidly.
  • Seamless integration with commerce systems, payment gateways and other technology systems.

So, to cloud or not to cloud?

Especially for subscription products, infrastructure demands are on the higher side. Traditional systems such as ERP are cumbersome as well as expensive. While building subscription based products, scalability, flexibility, security and affordability are paramount. Easily implementable solutions for backend systems are the need. So, cloud based solutions provide these types of products with the right infrastructure for the features required. With cloud based infrastructure, you get to choose the services and scale as your product development advanced. It offers enough flexibility in terms of technology selection and features integration. If something does not work out, you can simply drop it and move on. Cloud solutions offer an anytime, anywhere access that is suitable for products that are subscription based. On the go access improves customer experiences and customer engagement with your product as well as business as a whole.

If your startup idea is based on a subscription model, we have the right resources to enable you to take it forward. Simply give us a call and we shall discuss your ideas in detail and help turn them into functional products!

Nfp Vs Wireframe
UI/UX Designing

NFP Vs Wireframe

NFP Vs Wireframe

NFP: What sells? NFP or Wire Frames for your ideas

To break it down, wireframes are basic layouts and structural guidelines and prototypes are advanced wireframes with more visual and detail interactions.

Wireframes

The art of wireframing is not in the details. In fact, wireframes are the foundation of your app’s visual design. They define how you arrange elements on the page or screen and map out the priority of the content. Wireframes are typically grayscale and made up or lines and boxes. It does not allow users to interact with the design.

Wireframes are quick, easy to create and cheap. They help you plan the layout before you move forward to avoid rework. They enable you to focus on the bigger picture. The only major disadvantage is that they don’t contain real content. It gets difficult to establish a final layout. During wireframing, for example, you will choose the amount of space required between the main groups of components, such as the header, footer and the body and the sidebar etc. But, what if the client wants to click on a button and flip between screens? Well, that’s when a prototype step in!

Nonfunctional Prototypes

Nonfunctional prototypes have very limited user interactions but offer a more detailed look and visual attributes for your design. Prototypes are used to represent a product as close to the final product as possible.

Prototyping reveals what needs to be worked on and helps refine your designs. It gives a more realistic idea of what the final product will look and feel like and you can gain feedback before moving on to actual development. Prototyping is an invaluable phase of the workflow and can help eliminate rework. Even though they are more time consuming and costly to produce than wireframes, they are a crucial part of the process.

The takeaway

While prototypes sound promising, do not underestimate the power of a wireframe. Depending on the complexity of the UI you are creating, you can consider which one is an appropriate fit or you may find yourself going back and forth and starting all over again!

Predictive Analysis Is The Key To Success

Predictive Analysis Is The Key To Success

Predictive Analysis Is The Key To Success

Having the right data at the right time has never been so important. Especially for businesses, it has become imperative to look for new and better ways to connect with customers, understand their preferences and pain points and provide them with better solutions and even better customer experiences with the brand. Companies are on a constant look out for means to translate information into improved sales or improved productivity. This is exactly where predictive analysis can help.

While running business operations or engaging with customers, most of the times, companies take a reactive approach. It’s good to learn from the past – that said, it’s even better to anticipate the future and drive change based on predictive analysis. Being more proactive and engaging with customers is the key.

Prediction rather than reaction – a smart way to work

Predictive analysis builds on the internet of things and enables organizations to smartly connect devices to create business value. It enables businesses to identify trends, predict problems and anticipate customer needs. Businesses can simply make more sense and better use of the massive amount of data that is produced. Predictive analysis converts this data into insights that are easily understandable and enables you to streamline processes and serve their customers better.

Further, predictive analysis helps identify each customer’s individual behavior by using the past purchase history and life stage indicators such as home ownership, auto, age, buying power and more. This will help in anticipation of future behavior and help decide a course of action.

To sum it up

With predictive analytics, you can rapidly anticipate near and longer-term consumer buying needs. This helps businesses build better customer experiences while they interact with your brand.

If you are looking for analytics products, simply give us a call and we can discuss your requirements in detail!

IOT (Internet of Things)
Technology

IoT In The Startup Context

IOT (Internet Of Things)

We truly live in a world where easy access via interconnected ‘things’ are creating new opportunities.

Interconnected ‘things’ – big and small have taken over our lives – home, office and city streets – all have become smarter than ever. Extending the internet connectivity beyond standard devices, IoT connects things that you would never think possible. These devices can communicate and interact, these communications can be remotely controlled too. Every device talks to every other device and creates an automated environment. The entire system generates usable data for users and businesses.

IOT & startups – some practical implementations in today’s world

Some of the devices that can be connected are smart TVs, smart speakers, toys, wearables and other smart appliances. Smart city technologies such as those used to monitor traffic and weather conditions are examples of other IoT implementations.

IoT and smart homes

IoT implementations include interconnected devices that simplify living. When a car approaches, it automatically communicates with the sensor on the garage door and the door opens for parking, the thermostat or AC at home is set to the preferred temperature and the lights are turned on and home is as cozy as it could get before you enter!

IoT and the smart enterprise

Employees can locate conference rooms and schedule meetings with the help of sensors located in the rooms to convey whether it is empty or occupied. Before a meeting these sensors can also adjust the temperature in the room and turn on the lights.

IoT in industries

On the plant floor, an assembly line machine fitted with sensors provides data to the plant operator informing the operator when the parts need to be replaced. This helps prevent downtime in industries.

Implementation of IoT has several challenges including security, interoperability, processing capabilities, scalability and availability. If you require expert assistance to get your IoT startup idea off the ground, simply give us a call and our experts will help you analyze your requirements and get you started!

Role Of UI In UX
UI/UX Designing

Role Of UI In UX

Role Of UI In UX

Many times, it’s not about how we say things, but how people understand (or perceive) what we are saying. That’s what makes one business different from the other. The key factor for brand communication is the company’s product or website. The best products have two things – features and details. The features attract customers and the details keep them. The UI (user interface) design ensures that the product has all the features necessary to grab attention and all the details necessary to engage customers enough to retain them. Essential the UI and the detailed features ensure a great UX (User Experience).

So, what role does UI play in UX?

  • Well-designed UI makes the digital product intuitive and easy.
  • Makes the product unique and inviting.
  • A good UI design not only gives aesthetic appeal to the product, but also enables it to operate seamlessly.
  • It enables customers to perform tasks effortlessly and logically.
  • It helps in your business’ branding efforts and aids in all your marketing efforts too.
  • UI is also typically responsible for creating a cohesive style throughout the app and ensuring that a consistent design language is applied across the product.
  • Maintaining consistency in visual elements and defining behavior such as how to display error or warning states fall under the purview of a UI design too.
  • It’s the overall impact that a product manages to create in the minds of customers!

There is a thin line between UI and UX – and one cannot be separated from the other. User acceptance and adoption are critical to having a successful product – that is why designing the user interface with care is of utmost importance. It is not just about how it looks, it’s about how it functions and how much impact it can create on the minds of customers.