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ANCUBATE INSIGHTS Thoughts, ideas, tips and news fresh from our innovation lab
Role of road mapping for startups Monday, 25 June 2018 by Ancubate

Many ideas start off as a rage and many don’t get too far. Well, if you are determined to build, lead and grow a profitable business, your startup needs to chalk out a map – a roadmap. It’s a way to look ahead and figure things out before you take the plunge. Roadmapping helps you see the potential pitfalls and figuring out the inevitable problems rather than rolling the dice and launching without a plan.

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To Cloud or Not to Cloud for subscription products Monday, 30 July 2018 by Ancubate

With the widespread adoption of Software as a Service (SaaS), the subscription based model has grown in the software products industry. Traditional enterprise software providers have also moved to the SaaS model. Well, today, these subscription products are on the same turn – now there is a choice of either a cloud based approach or not!

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NFP vs Wireframe Monday, 23 July 2018 by Ancubate

To break it down, wireframes are basic layouts and structural guidelines and prototypes are advanced wireframes with more visual and detail interactions.

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Role of UI in UX Monday, 16 July 2018 by Ancubate

Many times, it’s not about how we say things, but how people understand (or perceive) what we are saying. That’s what makes one business different from the other. The key factor for brand communication is the company’s product or website. The best products have two things – features and details. The features attract customers and the details keep them.

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Predictive analysis is the key to success Monday, 9 July 2018 by Ancubate

Having the right data at the right time has never been so important. Especially for businesses, it has become imperative to look for new and better ways to connect with customers, understand their preferences and pain points and provide them with better solutions and even better customer experiences with the brand.

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IoT in the Startup Context Monday, 02 July 2018 by Ancubate

We truly live in a world where easy access via interconnected ‘things’ are creating new opportunities.

Interconnected ‘things’ – big and small have taken over our lives – home, office and city streets streets – all have become smarter than ever. Extending the internet connectivity beyond standard devices, IoT connects things that you would never think possible.

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